Digital Marketing Information And Insights

Profesor Philip Kothler, salah satu pakar marketing yang terkemuka, dalam bukunya Marketing Management, mendefinisikan bahwa pemasaran adalah sebuah proses sosial dan manajerial di mana individu-individu dan kelompok-kelompok mendapatkan apa yang mereka butuhkan dan inginkan melalui penciptaan, penawaran, dan pertukaran produk-produk yang bernilai. Be taught as we speak’s on-line marketing methods and learn the way find out how to construct a profitable on-line marketing campaign for all digital channels: search, video, social, electronic mail, and show. The 4 P’s of marketing embrace figuring out and developing your product, determining its price, figuring out placement in an effort to reach clients, and growing a promotional strategy.

Industrial products, companies, excessive worth consumer merchandise require adjustments to this mannequin. Apply cross-cultural frameworks to understand and remedy real-life international marketing issues, and gain a essential understanding of the challenges in cross-cultural survey analysis.

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